Elene, known as Preloved Chica, has cultivated a deep passion for preloved clothing, particularly from UK Charity shops. However, in the past five years, her journey has taken her far and wide, as she scours the globe to curate exquisite collections of second-hand garments from countries like Japan, Thailand, Bali, and Bahrain.
A shining example of her commitment to ethical fashion is evident in Elene's personal wardrobe, which proudly showcases an impressive 95% of preloved clothing. Her philosophy is refreshingly simple, yet profoundly impactful: "If you believe in shopping ethically, keeping clothes out of landfill, and embracing recycling, then we share the same values."
At the heart of Preloved Chica's IKIGAI, a Japanese concept encompassing passion, mission, and vocation, lies her unwavering dedication to inspiring people to prioritize second-hand clothes. Her aim is to foster a community that not only values sustainability, but also cherishes the stories woven into each garment, while understanding the environmental impact of consumer choices.
Preloved Chica goes beyond mere talk, extending an invitation for others to join her in a unique array of Airbnb experiences. These immersive journeys delve into the art of conscious consumption, teaching participants the art of spotting a great deal and experiencing the joy of discovering clothing that perfectly aligns with their lifestyle and body shape.
More than merely selling clothes and experiences, Preloved Chica's IKIGAI serves as a guiding light, directing others to embrace a lifestyle that celebrates personal style and nurtures the health of our planet. Her philosophy goes beyond the realm of fashion and stands as a testament to the eternal beauty of sustainability.
