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Reviving Resale: Cobblers Direct Unveils Game-Changing Repair Program for Vintage Fashion Resellers

Updated: Nov 3

Cobblers Direct, the world's largest shoe, boot, and handbag repair company, is stepping up its game in the flourishing resale market with the launch of an innovative volume-based repair program. As the second-hand

and vintage fashion sector continues to surge, with the market predicted to double to over $350 billion by 2027, it's evident that consumers have a growing appetite for pre-loved items. This presents a unique opportunity for individuals to own luxury and designer goods that might otherwise be financially out of reach if purchased brand new. Moreover, vintage aficionados and collectors find joy in unearthing rare, limited-edition pieces or acquiring one-of-a-kind custom items.

However, with the demand for used goods on the rise, consumers are increasingly discerning the condition of the items they purchase. Resellers, who cater to this thriving market, often find themselves with items that need repair and refurbishment. While these repairs can initially represent a financial investment, they ultimately translate into higher profits and happier customers. Stephen Kelly, CEO and Co-Founder of Cobblers Direct, emphasises the potential for resellers, saying, "Selling refurbished shoes, boots, and handbags creates bigger business for resellers. If you can get $100 for a handbag 'as-is' or fetch $400 for that same handbag after some repairs, which would you choose? It's a no-brainer."

Cobblers Direct's repair model ensures that reseller repairs are executed swiftly and offers volume discounts, enabling resellers to maximize their profits. By investing in the refurbishment of secondhand goods, resellers can confidently present them on online resale marketplaces like The Real Real, Poshmark, ThreadUp, Mercari, Facebook Marketplace, and more, fetching top dollar for items that are as good as new. With this innovative approach, Cobblers Direct aims to be a game-changer in the dynamic world of secondhand and vintage fashion, where quality and authenticity are paramount.

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