Growing up in the bustling metropolis of Mumbai, Kunal Desai was surrounded by the rich tapestry of his family's heritage in the apparel business. This upbringing, coupled with his insatiable curiosity and
wanderlust for exploration would ultimately culminate in the creation of Umber & Ochre. This fashion brand is making waves in the industry for its commitment to handwoven natural fabrics and unwavering dedication to high-quality craftsmanship.
The Journey Begins
Kunal Desai's journey embodies the confluence of family history, a deep-rooted passion, and a commitment to preserving the environment and traditional craftsmanship. This blend of influences has given rise to Umber & Ochre, a brand that is not just about fashion but a holistic approach to sustainable and ethically produced clothing.
Embracing Natural Elegance
At the heart of Umber & Ochre's ethos is the unwavering dedication to embracing the beauty of natural fabrics. From the initial sourcing of fibers to the creation of finished fabrics, the brand is relentless in its pursuit of using only natural materials. This commitment is not just about the love for textiles; it's a conscious choice to contribute to a more sustainable and eco-friendly future for the fashion industry.
The Power of Natural Dyes
One of the hallmarks of Umber & Ochre is its use of natural dyes derived from native plants and minerals. This choice isn't just an aesthetic one; it's a profound commitment to minimizing the environmental impact of the fashion industry. By employing these organic dyes, the brand not only infuses its garments with beautiful, earthy colors but also reduces the reliance on synthetic dyes, which often harm the environment.
Craftsmanship That Tells a Story
Umber & Ochre believes in crafting each piece with the utmost care and dedication. Every garment is sustainably produced in family-run workshops in India. This approach not only ensures that each piece is a testament to high-quality craftsmanship but also supports the preservation of traditional crafts within village communities.
The Beauty of Limited Edition
In a world often dominated by mass production and fast fashion, Umber & Ochre takes a different path. The brand thrives on an intimate supply chain that allows for small-batch processes and limited-edition fabrics. This approach not only makes each piece a unique work of art but also reduces waste and overproduction in the fashion industry.
A Fashion Brand with a Purpose
Umber & Ochre isn't just a clothing brand; it's a purpose-driven movement. It's about weaving sustainability, tradition, and passion into every thread of fabric. The brand's commitment to creating clothing that is not only stylish but also environmentally conscious resonates with a new generation of consumers who are seeking more from the fashion industry.
Source: Umber and Ochre